Agenda Item Wording:
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Microtransit Branding Recommendation - Recommendation from staff on branding for the new Visalia Transit microtransit service.
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Deadline for Action: 3/17/2025
Submitting Department: Administration - Transit Division
Contact Name and Phone Number: Angelina DeRossett, Transit Manager, Angelina.DeRossett@Visalia.City (559)713-4591, John Lollis, Assistant City Manager, John.Lollis@Visalia.City (559)713-4323
Department Recommendation:
It is recommended that the City Council receive the report and recommendation from staff on the proposed name and branding of "Visalia Connect" for the new microtransit service pilot.
Background Discussion:
With the City Council's support, Transit staff has been working on launching a new microtransit service pilot to serve residents within the Visalia city limits. This service is part of a broader region-wide project to offer a more flexible door-to-door service to residents within Tulare County.
As part of the process, staff has been working with vendors to brand the new service and accomplish the tasks that are required to have the service ready to launch in Spring 2025. Part of that process includes selecting a vendor to assist staff in branding the service, wrapping the microtransit vehicles, and performing various other marketing and education aspects to prepare the service for launch.
Through a sole source process, Transit Media Inc. was selected for these tasks to assist staff in branding the microtransit pilot program. The justification for sole source was due to the existing vendor relationship between Visalia Transit and Transit Media for Transit marketing and given timeline restrictions, making the exchange of information, vendor setup, and template fees a smooth and financially feasible transition. Transit staff, with input from City Manager and Assistant City Manager, worked with Transit Media to convey the vision and messagi...
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