Agenda Item Wording:
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Logo Discussion - Continued logo discussion and direction regarding community process on redesign.
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Deadline for Action: 6/17/2024
Submitting Department: Administration
Contact Name and Phone Number: Allison M. Mackey, Communications Manager, (559) 713-4535
Department Recommendation: It is recommended that the Visalia City Council review possible next steps of the logo redesign process and provide direction regarding the community driven redesign, submission, and review process.
Background Discussion:
At the June 3, 2024 meeting, the Visalia City Council received a presentation from City staff on the brand refresh and logo process. As part of the discussion, Council received public comment and then moved and voted to move forward with option three and five from the Agenda Item staff report.
Those were: 3) Retain or modify the current logo to be used when the medium being utilized warrants it and retain the previous logo as a Legacy Logo that would be utilized in situations where it can be appropriately displayed and it's detail clearly noted and 5) Open the brand refresh logo design process again and create a process wherein local artists/graphic designers can submit designs (that align with the requirements of a scope of work/design), have those designs reviewed by a panel of local graphic and marketing professionals, with a selection of final logos presented to the community to be voted on via community meetings or digital voting methods. The Council could then consider the results and make a final selection.
City staff notes that as Staff waits for further direction, the rollout of the new logo on vehicles, banners, brochures, uniforms, and other items continues to be paused. No new items have been purchased, ordered, or implemented with any new logo since May 20.
Next Steps
City staff are now seeking Council direction on the re-opening the brand refresh logo...
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