Agenda Item Wording:
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Mural Request - Consideration of a mural application request from Urbanists Collective for one mural located on the south-facing fa?ade of the retail building located at 1500 West Houston Avenue (northwest corner of Houston Avenue and Rinaldi Street).
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Deadline for Action: 5/6/2024
Submitting Department: Community Development
Contact Name and Phone Number:
Brandon Smith, Principal Planner, (559) 713-4636, brandon.smith@visalia.city;
Paul Bernal, Community Development Director, (559) 713-4025, paul.bernal@visalia.city
Department Recommendation:
The Mural Panel has recommended that this mural application for the proposed mural located at 1500 West Houston Avenue be denied based on the proposed mural having potential for conflicting with a protected copyright or potentially trademarked term and not meeting the parameters of the Mural Guidelines (see rendering attached as Attachment 2).
However, in lieu of the Panel's recommendation of denial, the City Council may take one of the following alternative actions toward the mural.
1. Approve the mural based on the determination that the mural does comply with the Mural Guidelines and does not utilize or portray the trademarked phrase in a manner that defames or imitates the wording in the context of its trademark.
2. Direct that a portion of the phrase "Peace by Piece" either be removed, replaced with alternate wording, or replaced with symbology (such as a peace symbol) in a manner that further evades potential of using a trademarked phrase.
Background Discussion:
The City of Visalia received a mural application on February 13, 2024, from Urbanists Collective for a mural to be painted on the south-facing wall of Double D Liquor & Gas, located at 1500 West Houston Avenue. The mural, if approved, will be visible directly from the Houston Avenue streetscape, as the building fa?ade is located on the property line adjacent to the sidewalk. The mural application (see Attachment 1), a r...
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