Agenda Item Wording:
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Visalia Convention and Visitors Bureau Agreement - Authorize the City Manager to negotiate and enter into a professional services agreement with the Visalia Convention and Visitors Bureau for convention sales and tourism marketing services for the 2026 calendar year up to $361,049, in addition to $189,912 for services provided without an agreement for the 2025 calendar year, for a total amount not to exceed $550,961.
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Agenda Date: 2/17/2026
Submitting Department: Administration
Prepared by:
John Lollis, Assistant City Manager, John.Lollis@visalia.gov, (559)713-4323
Department Recommendation:
Staff recommends that the City Council authorize the City Manager to negotiate and enter into an agreement with the Visalia Convention and Visitors Bureau for January 1, 2026 - December 31, 2026 for a contracted amount of up to $361,049, in addition to $189,912 for services provided without an agreement for the 2025 calendar year, for a total amount not to exceed amount of $550,961.
Summary:
Consideration of the City's continued agreement with the Visalia Convention and Visitors Bureau (CVB) for convention and tourism marketing services for the 2026 calendar year and services provided without an agreement for the 2025 calendar year.
Background Discussion:
The CVB has provided convention and tourism marketing services for the City since 2004. The CVB's tourism marketing efforts have significantly increased in the past couple of years with the implementation of a Tourism Marketing District (TMD) that the CVB administers by a separate and independent Memorandum of Understanding that generates over $700,000 a year specifically for tourism marketing and destination development.
Convention sales and tourism marketing has served as the cornerstone of the scope and services identified within the agreement and is defined within Exhibit A (attached), which the City has historically considered its agreement with the CVB to be allocated sixty per...
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