Agenda Item Wording:
title
Logo Discussion and potential direction regarding the new City of Visalia logo.
body
Deadline for Action: 6/3/2024
Submitting Department: Administration
Contact Name and Phone Number: Allison Mackey, Communications Manager, (559) 713-4535.
Department Recommendation:
It is recommended that the Visalia City Council receive public input and provide direction regarding next steps regarding the City's logo. Possible options include, but are not limited to, the following:
1) Retain the current logo.
2) Revert to the previous logo.
3) Retain or modify the current logo to be used when the medium being utilized warrants it, and retain the previous logo as a Legacy Logo that would be utilized in situations where it can be appropriately displayed and its detail clearly denoted.
4) Open the brand refresh logo design process again and work with the current consultants to redesign the current logo to include community feedback received since May 6, 2024.
5) Open the brand refresh logo design process again and create a process wherein local artists/graphic designers can submit designs, (that align with the requirements of a scope of work/design), have those designs reviewed by a panel of local graphic and marketing professionals, with a selection of final logos presented to the community to be voted on via community meetings or digital voting methods. The Council could then consider the results and make a final selection.
6) Open the brand refresh logo design process again and work through the City's Purchasing Division process to conduct a Request for Proposals and choose another consultant to revisit the most recent City logo and create a variation of its design or a completely new design.
When considering these options, staff recommends taking into consideration the following thoughts which, while specific, should not be overly restrictive for people designing a professional logo that will work in modern formats:
A. Today's logos need ...
Click here for full text